SEO Services Port Macquarie unveils naked truth behind Magic of SEO

SEO Services Port Macquarie unveils naked truth behind Magic of SEO

SEO Marketing for Companies in Port Macquarie has a particular science (or magic) behind it which makes it something that is not always easy to find out, especially if you are a company in Port Macquarie just beginning. But with some expertise, guidance and even trial and error you too can start to understand just how to get your business’s SEO efforts in fact working for you.

It was put so wonderfully by the people over at Search Engine Land that there is a ‘periodic Table of SEO’ full version found here

It is such an excellent idea and a fantastic way to show people the best ways to think about SEO. Because yes, similar to in 1869 when Mendeleev first came up with the periodic table he began to show people that there were links and patterns between the elements. So let’s draw back the curtain to reveal the secret inner workings and find out that there was a rabbit in the hat all along, and that it is skill and practical experience, not the arcane arts which will help you prosper in your Port Macquarie SEO endeavours.


The first Column of the periodic table of SEO is Content. And this is rightfully first on the checklist because “Content Is Key”. Ever since the Google Panda and Penguin updates, the importance of original and engaging material has been ever increasing which is why we will certainly find areas including ‘quality’, ‘fresh’, and ‘research’ here. You may also spot the Red ‘Vt’ which is a clever word of caution about thin content because that is what will start to downgrade your Port Macquarie SEO efforts.


Architecture is an interesting On-page factor for your SEO. And the elements detailed here are important from a technical, and user-interface level. Because you have aspects such as the Crawl (Ac) and specialized areas such as URLS (Au) and HTTPS (Ah). But the brilliant part of this is the importance of speed (As) because this one helps the Google Spiders to a degree, but is also important because you have to bear in mind that you are dealing with people who can be changeable and uninterested quickly. So if your page takes too long to load, they will undoubtedly just leave.


This column in the table delves deeper into the technical and crosses into a few areas of content and writing– especially where it gets abused. So biggest part of this that I would have you work on is avoiding the downsides listed – the Hidden (Vh) and the Stuffing (Vs) because these are points that people who barely know SEO think they can get away with. And the truth is you can not because Google does not like people who cut corners, and reward those who are worthy.


Moving to the Off-page elements I would mention the importance of Authority (Ta) but would also warn you not to become too consumed with it. Because Authority can suggest a lot of factors and includes aspects like Page Authority, Domain Authority and Link Authority. Which basically all boils down to trust. Don’t stress too much about the first two because there really isn’t much you can do to alter your authority rank, and it is near impossible to get a 100 % authority because that is set aside for places like Google and Facebook. But you can take care of you Link Authority– how? By making sure you build links with places that you trust and don’t seem dodgy. Make sure you get links from sites you really want your company to be linked to.


much like I pointed out before, when it comes to Quality (Lq) it is extremely important to SEO to make sure you verify your links and pay attention to trusted and quality sources for your links– possibly even try and add the local element with Port Macquarie businesses. It also goes without mentioning that the number of links (Ln) is rather valuable. Please also avoid any paid links (Vp) or strategies that appear to be Spam (Vl).


This is your more direct user info and incorporates the ‘Local factor’ which has become actually necessary since Google Pidgeon because it pushes the focus and emphasis upon local business such as in Port Macquarie, which really helps with the Country (Pc) and Locality (Pl) aspects here.


and finally the all-important (and often overlooked) part of SEO, the social media elements. This is still a disputed area because it is difficult to tell just what influence shares (Ss) really have upon SEO from Google’s perspective. But it is without a doubt that your reputation (Sr) with your fans both via the internet and in the local Port Macquarie area is highly important because it will help through standard brand awareness.

So that basically is the science of SEO! Again, I enjoy how simply this graphic puts it, and how it shows the link between all of these areas. Since it helps to have it in this particular format to show people how it works, but not have it seem too enormous or complicated. With the trend in Updates, this is all expecteded to change in time, but for now, and as we move into 2016 let’s all try and make sure we understand SEO as best as we can so we are planned for what comes next. If you are considering any more thorough or specific guidance then please feel free to contact us here at Internet Marketing Experts Port Macquarie. You can call us on 1300 595 013 or visit,

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