An SEO Quick Fix Guide You Can Do TODAY
SEO is viewed by many to be a mystical creature with brilliant powers. Understanding clearly how SEO works and all the various ways to enhance your website’s SEO score can be very demanding and time-consuming. Nevertheless, it is a crucial component of any online marketing plan and will practically make or break a business in some industries. Many industry experts consider SEO to be one of the most successful forms of advertising, so continuously improving your SEO should be a priority if you wish to increase your website visits and revenue.
It’s difficult to keep up to date with SEO best practices and standards as they change on a regular basis, so it’s encouraged that you seek expert advice regarding your SEO and online marketing strategy. Having said that, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick overview on some useful ways to improve your SEO today.
Content is King
When it relates to SEO, content is king. So, make sure you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content continually is also key so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always great for SEO because new content is frequently being added and search engines love discovering new content and will increase your rankings if this happens often.
Ensure You Have a Flat Website Architecture
Your website architecture is basically the organisation of all the distinct webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to discover the relevant information they’re looking for. It’s vital that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by incorporating extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are critical components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in working out the relevancy to a user’s search. Keep in mind, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.
Meta titles gives the user a quick insight into the content of each web page to make sure that it is relevant. Each meta title should incorporate a primary and secondary keyword that is appropriate for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will abbreviate your meta title which looks messy and unprofessional. Having high-quality and meta titles are fundamental in optimising your web pages for SEO.
Meta descriptions are essentially succinct descriptions of the content of the web page. Whilst meta descriptions don’t exclusively affect ranking algorithms, they are still useful as search engines will often use the summary in search results snippets when they believe a web page’s meta description successfully depicts the content of the web page. Unique and accurate meta descriptions including keywords will help improve your click-through rates (CTR’s) and website visitors, which will subsequently result in increased revenue. Meta descriptions should typically be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no irrelevant strings or parameters including key phrases in any of your URL’s. You can most probably relate to this if you’ve ever clicked on an extraordinarily long hyperlink. If so, then you’ll probably agree that they look untidy and unprofessional. If you’ve built your website using WordPress, then it will systematically generate a simple and clean URL structure for you, so you don’t have to stress over it!
Alternatively, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and subsequently your SEO value. Digital marketing professionals will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this position, then consult with the team at Internet Marketing Experts Port Macquarie on 1300 595 013 or visit their website: https://internetmarketingexpertsportmacquarie.com.au